What
We created a suite of social content and ideated various campaign-driven activations for west coast pork brand, Farmer John.

Why
By bringing recipe content, hosting inspiration, valuable giveaways, and meaningful experiences to our audience, we increased brand value and social engagement.

How
Our creative team worked with an established chef and former restuarant owner to create new Farmer John recipes and collaborated with production studio, Serena Creative, to shoot content on a monthly basis. Regular partnerships with mixology experts and the Los Angeles Footbal Club, along with event recaps from activations at participating retailers, provided additional shareable media.