Overview
What
Back to school campaign positioning Trident Vibes as the coolest gum for after school hours.
Why
Trident Vibes is a candy coated, soft chew gum that is bursting with new flavor in every bite. It launched in 2018 but has yet to become a backpack staple.
How
I created a playful and energetic “Bite Into” campaign that is highly engaging for young consumers.
The Work
:30 YouTube Pre Roll
Storyboard For Animated Interactive Digital Banner
Storyboard For Animated Interactive Digital Banner
Storyboard For Animated Interactive Digital Banner
Print
3″x5″ index style cards (front and back) that will be distributed along with school supply lists in back to school displays. Ideally, these would be accompanied by a Trident Vibes coupon valid during the back to school season. These may be kept by students in backpack pockets or lunchboxes.
