RVA Bike Share: OOH Campaign
Copywriting and art direction.

What
Edgy campaign that compares RVA Bike Share, a pay-to-ride public transportation service, to motorcycles.

Why
Bike riding is not the coolest mode of transportation. Motorcycles, on the other hand…talk about commanding attention.

How
Copy that makes the reader feel powerful paired with visuals that bring this metaphor to life.