Overview
Campaign class assignment.
Roles: Art Director
What
We created a collaboration between Fanta and Fortnite that brings real-life elements from Fanta to Fortnite and in-game elements from Fortnite to the real world.
Why
Gamers need high energy to compete in online games and don’t have time to break for snacks.
How
We introduced an event called “FantaNite” that kicks off this limited-time collaboration.
The Work
:30 YouTube Pre Roll
New Product
New Game Skin
New Game Features
Berry
User is able to throw colorful bombs at enemies and destroy buildings
Dragon Fruit
Turns user into a flying dragon, can light enemies and buildings on fire
Orange
Turns user into a sphere and allows user to speed roll across surfaces
Pineapple
User sprouts spikes and can throw them spikes like knives at enemies
Pina Colada
User is thrown into the air by an erupting geyser and can hanglide back down
Peach
The nearest enemies glow peach and can be seen through obstacles
Grapes
Duplicates of the user spawn across the island and run around until killed
Strawberry
Allows user to camoflauge in a portable bush
Digital Banner
Work created with Samantha Dayao.