Shood: Marketing Materials
Created during VCU’s Virtual CreateAthon 2021 in a total of 24 hours over three days. Shood is a non-profit that collects gently used, high-quality, adult running shoes, reconditions, and distributes them to those who are homeless or living in poverty in Richmond, Virginia.

Roles: Strategist, Copywriter, and Designer

What
Social content overhaul to increase awareness for Shood.

Why
Shood relies on volunteer efforts in doing great work in the community.

How
We created simple, direct, and professional communications to increase account engagement and growth.

Social Media Profile

Social Media Feed Graphics
Concepted and designed graphics 1-3. Concepted graphics 4-7.

Social Media Story Graphics
Concepted and designed graphics 1-2. Assisted in design of graphics 6-8.

Paid Promotion
Created for Facebook.
Wrote copy and designed graphic.

Social Media Strategy
Analyzed social media presence, developed strategy for increased following and brand awareness.

Content Calendar
Built calendar, planned posts, and copywriting.

Physical Label
Created to allow donors to pass along a piece of their personal race with every donation.
Proposed concept and directed execution.

Email Newsletter
Built using MailChimp to generate continued involvement of donors.
Copywriting and assisted with layout direction.

Worked under Mikaela Peters, Samra Giorgis, Alec Nguyen, and Cory Swift-Turner.
Worked with Nicole (Nikki) Orsolini, Lorallye Partlow, Chloe Landry, and Venus Hadsdy.