Overview
Created over the course of one week during the first annual Robertson Rush hosted by the Ad Club at VCU.
Won second place out of ten teams.
Roles: Project Manager, Strategist, Copywriter, and Art Director
What
Positioned Scrubbi, a reusable, textured, hand-sanitizing sponge, as the environmentally conscious alternative to single-use hand wipes.
Why
People use hand wipes because they are able to fully remove dirt and sticky substances from the skin’s surface and leave the hands feeling nearly as clean as an at-home wash.
How
Developed a brand identity that targets groups in need of this deeper clean that can only be provided by the friction that products like Scrubbi or hand wipes produce.
The Work
Brand Positioning
Objective
Convert frequent users of moist towelettes to Scrubbi.
Problem
Single use moist towelettes, which are used when hand sanitizer cannot do the job, are polluting the environment.
Target Audiences
People with allergies
Chronically ill and medically fragile people
Insight
Your safety is your repsonsibility.
Advantage
Scrubbi has the scrubbing ability of moist towelettes and the convenience of hand sanitizer, while being more eco-friendly than moist towelettes.
Strategy
Show that Scrubbi gets you extra clean.
Brand Guidelines
Brand Identity
Packaging Design
Website Development
View live.
Content Calendar
Social Media Content
Worked with Anna Vancheri, Maria Dominguez, Cielle Dullas, and Ferehiwot Tallmadge.