Virginia Department of Health

Virginia Department of Health: Gen Z COVID-19 Vaccine Campaign
Freelance work with Siddall Communications. Won Bronze in Interactive Single Platform Social Media at the 2021 Richmond Show.

Roles: Creative Strategist, Copywriter, Designer

What
Instagram Story campaign that brings the severity of the COVID-19 pandemic back into perspective for young adults.

Why
Young adults have low COVID-19 vaccination rates in comparison to other age groups because they believe that they are less likely to face serious side effects of the virus.

How
We compared COVID-19 and vaccine statistics to topics that are easily understood by our target.

VAX Stats IG Story
Concepting and copywriting.