Overview
Freelance work with Siddall Communications on the Gen Z COVID-19 Vaccine Campaign in 2021.
Won Bronze in Single Platform Interactive Social Media at the Richmond Show 2021.
Roles: Creative Strategist, Copywriter, and Designer
What
Instagram Story campaign that brings the severity of the COVID-19 pandemic back into perspective for young adults.
Why
Young adults have low COVID-19 vaccination rates in comparison to other age groups because they believe that they are less likely to face serious side effects of the virus.
How
We compared COVID-19 and vaccine statistics to topics that are easily understood by our target.
The Work
VAX Stats IG Story
VAX Stats IG Story
VAX Stats IG Story
VAX Stats IG Story
VAX Tracks IG Story
VAX Tracks IG Story
VAX Snacks IG Story
VAX Snacks IG Story
VAX Snacks IG Story
VAX Snacks IG Stories
Worked under CD Shari Hindman with AD Chereen Baramki, CW Kristen Dutton, and AD Collier Phillips.