
Virginia Department of Health: Gen Z COVID-19 Vaccine Campaign
Freelance work with Siddall Communications. Won Bronze in Interactive Single Platform Social Media at the 2021 Richmond Show.
Roles: Creative Strategist, Copywriter, Designer
What
Instagram Story campaign that brings the severity of the COVID-19 pandemic back into perspective for young adults.
Why
Young adults have low COVID-19 vaccination rates in comparison to other age groups because they believe that they are less likely to face serious side effects of the virus.
How
We compared COVID-19 and vaccine statistics to topics that are easily understood by our target.
VAX Stats IG Story
Concepting and copywriting.
VAX Stats IG Story
Concepting and copywriting.
VAX Stats IG Story
Concepting and copywriting.

VAX Stats IG Story
Concepting and copywriting.

VAX Tracks IG Story
Concepting and copywriting.

VAX Tracks IG Story
Concepting and copywriting.

VAX Snacks IG Story
Concepting and copywriting.

VAX Snacks IG Story
Concepting and copywriting.

VAX Snacks IG Story
Concepting and copywriting.

VAX Snacks IG Stories
Concepting, copywriting, and design.

Worked under CD Shari Hindman with AD Chereen Baramki, CW Kristen Dutton, and AD Collier Phillips.