Buy From A Black Woman: Awareness Month Campaign
Created during VCU Camp ADventure hosted by the VCU Robertson School of Media and Culture with sponsorships from Fable, Capital One, Dionne, 9 Rooftops, Magnetti + Medulla, M+, and Lewis Media Partners.
Roles: Team Lead, Project Manager, Strategist, Copywriter, and Art Director
What
Social media campaign that highlights the disparities faced in business ownership by Black entreprenuers.
Why
People are unaware that there is a difference in the success rates for Black business owners in comparison to white business owners due to systemic racism.
How
I created a social media campaign that challenged consumers to act on the commitments to anti-racism they made during the protests of 2020.
Recorded Pitch
Deck
Wrote and designed. Responsible for all content.