Buy From A Black Woman: Awareness Month Campaign
Created during VCU Camp ADventure hosted by the VCU Robertson School of Media and Culture with sponsorships from Fable, Capital One, Dionne, 9 Rooftops, Magnetti + Medulla, M+, and Lewis Media Partners.
Roles: Team Lead, Project Manager, Strategist, Copywriter, and Art Director
Social media campaign that highlights the disparities faced in business ownership by Black entreprenuers.
People are unaware that there is a difference in the success rates for Black business owners in comparison to white business owners due to systemic racism.
I created a social media campaign that challenged consumers to act on the commitments to anti-racism they made during the protests of 2020.
Wrote and designed. Responsible for all content.