Overview: Paid social
Skills: Art Direction
Details
What
We created a suite of social content for national pork brand, Carando.
Why
By bringing recipe content, hosting inspiration, and valuable giveaways to our audience, we increased brand value and social engagement.
How
Our creative team worked with a local celebrity chef and former restuarant owner to create Carando recipes and collaborated with production studio, Neon Ghost, to shoot content on a monthly basis. Partnerships with Italian influencers, complimentary brands, and mixology experts provided additional shareable media.

























































Agency: Elevation Advertising | Years: 2023-2024 | Role: Jr AD/AD
Team: CD CJ Hawn, AD Jason Sullivan, SMM Anna Caldwell
Production Partner: Neon Ghost Co.
Food Stylists: Culina Creative, Elliott Shaffner, Debi Shawcross, Kelley Coxe