What
I led a complete rebrand and restructuring of a long-standing student organization struggling to define themselves and their purpose in a post-pandemic world, more than doubling its size in a single year.

Why
As an anxious underclassman looking to build my resume and connect with peers interested in advertising, I joined Ad Club. I enjoyed my time as a member, but saw potential for it to become a larger, more influential community on campus.

How
I managed a team of 10 with roles mimicking ad agencies, in which small teams met weekly to keep the organization running at a high level.

At the beginning of the school year, each Executive Board member was announced with a fun, magazine-inspired post. The cover and article were designed to share fun facts, like astrological signs and hype songs, and personal interests of each leader so that new members would feel like they knew us a little better and could start a conversation during events.

We frequently hosted workshops with seasoned professionals focused on specific, actionable topics for members like how to best market yourself on LinkedIn and the value of mentorship in advertising and how to find a good mentor.

We didn’t shy away from sharing different paths in advertising either. From understanding blockchain technology to learning about opportunities in healthcare advertising, we wanted our members to have access to professionals who could answer their unique questions.

Panels were also an important staple in bringing a collection of different perspectives on large subjects like strategic advertising to our students. We also highlighted programs and events like MAIP (Multicultural Advertising Internship Program) and WAATBP (Where Are All The Black People) to ensure that students had access to industry support.

Of course, there’s no better way to build a pop-culture loving community than to watch the world’s biggest red carpets and award shows with snacks, a white board, and lots of dry-erase markers, ready to classify celebrities as a “slay” or a “nay”.

During high-stress periods of the semester, like mid-terms and finals, we’d switch gears to posts focused on providing helpful information like places on campus to find a quiet place to study.

Other posts put an “advertising spin” on popular trends like party game, We’re Not Really Strangers, inviting followers to tag their classmates in the comments or claim a slide for themselves.