What
We re-established PERC’s presence on Pinterest, resulting in a 4000% increase in site traffic.

Why
Our goal was to increase awareness of propane as an affordable, clean, efficient, and reliable source of energy for homeowners across America.

How
We utilized content from the PERC + Southern Living Idea House and other PERC residential shoots to showcase the appeal of switching to propane through aspirational lifestyle imagery.

What
In 2023, PERC celebrated the first ever National Propane Day on 10/7 (a reference to the 1075 safety plates that are required on all trucks carrying propane). That year, and each that has followed, we’ve coordinated integrated campaigns with specific themes: tailgating, entertaining, etc.

Why
These annual marketing pushes around NPD focus on increasing education for the general public about propane as a clean, affordable energy source, and help to provide the hundreds of independent propane marketers around the country with resources as they host propane-centric events in their own communities.

How
I created a suite of social posts for PERC, including giveaways and fun facts, and another set of posts with trivia and photo frames for propane marketers to share during the NPD campaign. I also created a set of gifs to celebrate the day.

What
PERC hosted an Energy Hero Awards event at Ruby’s Inn in Bryce Canyon National Park in Utah to honor the business’s commitment to clean energy.

Why
PERC’s continued support of leaders in different industries reducing their carbon footprint helps to generate awareness about the importance of propane in the mission to a zero-carbon future.

How
I designed a collection of merchandise and print materials to welcome guests to the event and highlight the value of propane to the facility.