Overview: Paid social content for statewide campaign
Awards: Bronze at The Richmond Show 2021
Skills: Concepting | Copywriting | Design
Details
What
We created an Instagram Story campaign that brings the severity of the COVID-19 pandemic back into perspective for young adults.
Why
Young adults have low COVID-19 vaccination rates in comparison to other age groups because they believe that they are less likely to face serious side effects of the virus.
How
We compared COVID-19 and vaccine statistics to topics that are easily understood by our target.
Agency: Siddall Communications | Year: 2021 | Role: CW, Designer
Team: CD Shari Hindman, AD Chereen Baramki, CW Kristen Dutton, AD Collier Phillips